Change for Google is more of a business obligation than a matter of discretion… Adieu to simplicity!
Larry Page, the 34-year old Google Inc. co-founder
has found his better half and is all set to exchange wedding vows next month. So did he use Google search for this too? Well, sounds like a joke but when you run a global search engine with a market share of 58.5% (as per Comscore), the question is not worth nothing. Strangely, even today when everything about this monstrous $211.7 billion worth online giant seems to have changed dramatically; right from its annual revenues – which have shot-up by a teeth-rattling 3,676.77% during the past five years to $16.58 billion in 2007 – to its offerings, the truth is that its ‘child-like simplicity’ (which shows everywhere from its homepage to its engineering team structure) has only started showing some change of late. And going by the fact that Google’s share prices are at all-time high of $747.24 on November 7, 2007 (an appreciation of 779.11% in the past three years) and is estimated to touch $900, as per Credit Suisse, this ‘slow’ change surely seems to working well for Google Inc.
It’s been over a year since the landmark acquisition of YouTube on October 9, 2006 for $1.65 billion, which gave Google an entry into the world of online video-streaming and made for rave reviews. The next big leap could be judged from the recent revelation that Google was working with 33 companies to build mobile phone software to come out with free wireless internet (called the ‘Gphone’). Surely, with global revenues from mobile phone ads accounting for $2.17 billion in 2007 (as per Informa Plc.), the move to hop onto the mobile platform sounds rational as David Eun, VP, Google, asserts, “As more and more users are using mobile devices to get information, we want to be there. We’re trying to give people a YouTube experience on the mobile platform.” The tech giant is also mulling over a $4 billion bid for about 700 MHz of spectrum in the US to get into the TV space. Google’s latest initiatives are only preordained to give further impulsion to its revenue model, which helped it earn $11.66 billion for the first three quarters of 2007, as Eric Schmidt, CEO, Google, asserts, “We are creating a wider ads system through our focus on innovation....”
These alternate routes also shield Google from unpredictable times, especially in the face of challenges from regional search engines like Naver (South Korea), Quintura (France) et al. Sure enough, a year after YouTube, Google stands a stronger, meaner machine with $12 billion cash-at-hand & with its engineers battling it out to take the 2nd generation search engine beyond, its simplicity is being flushed-off for good. So to answer the question, did Larry ‘Google’ it? Well, who cares... so long as he’s changing his simply ‘single’ status too!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Larry Page, the 34-year old Google Inc. co-founder
has found his better half and is all set to exchange wedding vows next month. So did he use Google search for this too? Well, sounds like a joke but when you run a global search engine with a market share of 58.5% (as per Comscore), the question is not worth nothing. Strangely, even today when everything about this monstrous $211.7 billion worth online giant seems to have changed dramatically; right from its annual revenues – which have shot-up by a teeth-rattling 3,676.77% during the past five years to $16.58 billion in 2007 – to its offerings, the truth is that its ‘child-like simplicity’ (which shows everywhere from its homepage to its engineering team structure) has only started showing some change of late. And going by the fact that Google’s share prices are at all-time high of $747.24 on November 7, 2007 (an appreciation of 779.11% in the past three years) and is estimated to touch $900, as per Credit Suisse, this ‘slow’ change surely seems to working well for Google Inc.It’s been over a year since the landmark acquisition of YouTube on October 9, 2006 for $1.65 billion, which gave Google an entry into the world of online video-streaming and made for rave reviews. The next big leap could be judged from the recent revelation that Google was working with 33 companies to build mobile phone software to come out with free wireless internet (called the ‘Gphone’). Surely, with global revenues from mobile phone ads accounting for $2.17 billion in 2007 (as per Informa Plc.), the move to hop onto the mobile platform sounds rational as David Eun, VP, Google, asserts, “As more and more users are using mobile devices to get information, we want to be there. We’re trying to give people a YouTube experience on the mobile platform.” The tech giant is also mulling over a $4 billion bid for about 700 MHz of spectrum in the US to get into the TV space. Google’s latest initiatives are only preordained to give further impulsion to its revenue model, which helped it earn $11.66 billion for the first three quarters of 2007, as Eric Schmidt, CEO, Google, asserts, “We are creating a wider ads system through our focus on innovation....”
These alternate routes also shield Google from unpredictable times, especially in the face of challenges from regional search engines like Naver (South Korea), Quintura (France) et al. Sure enough, a year after YouTube, Google stands a stronger, meaner machine with $12 billion cash-at-hand & with its engineers battling it out to take the 2nd generation search engine beyond, its simplicity is being flushed-off for good. So to answer the question, did Larry ‘Google’ it? Well, who cares... so long as he’s changing his simply ‘single’ status too!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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1 comment:
Thank you for mentioning Quintura in your article!
Quintura is a US company with software development operations in Russia.
Check Quintura site search via http://affiliates.quintura.com
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