Welcome to the new world of Prada, Armani, Gphone & Android
It’s the era when mobile phones describe
your style statement: serious, funky or sophisticated – take your pick. Everyone wants the latest & the best. And ironically, this is one segment where the latest and best seems to change almost every passing day. In 2007, we witnessed the launch of the second generation of Razr, additions in the N and E series of Nokia & the Walkman range from Sony Ericsson.
As widely touted throughout this year, Apple iPhone (retailing at $400-600) counts as the most anticipated launch for Indians in the year 2008. The phone, with its unique full touchscreen function & enhanced browsing capabilities should be a hit, especially among die hard iPod fans. The Korean rivals LG & Samsung are expected to continue their head to head battle with the stylish Prada ($420-507) & Armani (to be launched) respectively. Another hot contender for the wow factor next year is the GPhone. Unlike all speculations around it, Gphone is not one phone, rather a technology called Android that will be the foundation for many new phones and will create an entirely new mobile experience for users, with new applications and new capabilities we can’t imagine today. A Google spokesperson said, “Android is the first truly open & comprehensive platform for mobile devices. It includes an operating system, user-interface & applications – all the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation.” Gphone would be in the market in the latter half of 2008.
Where there is expected to be so much action from the players who are not even currently in the action scene, the existing players are also gearing up to brace 2008 and the competition as well. Sony Ericsson, UK head of marketing, David Hilton said, “We’re going to eventually see Sony Ericsson Walkman handsets offer consumers a little more to the point where we’ll even be able to watch the music video to the song we’re listening to on the handset.” Also in the pipeline from Sony Ericsson’s stable are phones like budget W380i, mid-range W890i handsets in the walkman series and K660i in the camera range.
It’s the era when mobile phones describe
your style statement: serious, funky or sophisticated – take your pick. Everyone wants the latest & the best. And ironically, this is one segment where the latest and best seems to change almost every passing day. In 2007, we witnessed the launch of the second generation of Razr, additions in the N and E series of Nokia & the Walkman range from Sony Ericsson.As widely touted throughout this year, Apple iPhone (retailing at $400-600) counts as the most anticipated launch for Indians in the year 2008. The phone, with its unique full touchscreen function & enhanced browsing capabilities should be a hit, especially among die hard iPod fans. The Korean rivals LG & Samsung are expected to continue their head to head battle with the stylish Prada ($420-507) & Armani (to be launched) respectively. Another hot contender for the wow factor next year is the GPhone. Unlike all speculations around it, Gphone is not one phone, rather a technology called Android that will be the foundation for many new phones and will create an entirely new mobile experience for users, with new applications and new capabilities we can’t imagine today. A Google spokesperson said, “Android is the first truly open & comprehensive platform for mobile devices. It includes an operating system, user-interface & applications – all the software to run a mobile phone, but without the proprietary obstacles that have hindered mobile innovation.” Gphone would be in the market in the latter half of 2008.
Where there is expected to be so much action from the players who are not even currently in the action scene, the existing players are also gearing up to brace 2008 and the competition as well. Sony Ericsson, UK head of marketing, David Hilton said, “We’re going to eventually see Sony Ericsson Walkman handsets offer consumers a little more to the point where we’ll even be able to watch the music video to the song we’re listening to on the handset.” Also in the pipeline from Sony Ericsson’s stable are phones like budget W380i, mid-range W890i handsets in the walkman series and K660i in the camera range.
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