But critically, wasn’t it the Tatas who diversified at the right time, while the likes of the Wadia and Godrej families had openly taken the conservative path? “Agreed that Godrej didn’t change with time, but like other big business houses, we never went through a major downfall,” avers Phiroze D. Lam, Executive Director & President, Godrej & Boyce Mfg Co Ltd.
To Godrej’s credit, the first diversification that
came from the door of Godrej was as far back as in the year 1918, when the company decided to venture into the soap industry [Interestingly, Mahatma Gandhi’s ‘swadeshi’ movement made many freedom fighters endorse the ‘desi’ soap]. But since then, the basic premise and the business model of the company have more or less remained the same. Yes, the 90s did have Godrej jumping into an on-now off-now alliance with top class companies like GE. But like we mentioned earlier, Godrej, in the last few weeks, has seen more radical transformation than it had in the past ten decades.
And leading this transformation, is the most recent and much talked about logo colour change (from a staid red previously to multiple colours now: pink, blue, green). But why was the logo design left intact per se? Namita Chhetri, President, Indian Council for Market Research, shared with us, “The brand Godrej realistically had not been positioned till now as a youthful brand; rather, it has been a trusted brand of the older generation.
To Godrej’s credit, the first diversification that
came from the door of Godrej was as far back as in the year 1918, when the company decided to venture into the soap industry [Interestingly, Mahatma Gandhi’s ‘swadeshi’ movement made many freedom fighters endorse the ‘desi’ soap]. But since then, the basic premise and the business model of the company have more or less remained the same. Yes, the 90s did have Godrej jumping into an on-now off-now alliance with top class companies like GE. But like we mentioned earlier, Godrej, in the last few weeks, has seen more radical transformation than it had in the past ten decades.And leading this transformation, is the most recent and much talked about logo colour change (from a staid red previously to multiple colours now: pink, blue, green). But why was the logo design left intact per se? Namita Chhetri, President, Indian Council for Market Research, shared with us, “The brand Godrej realistically had not been positioned till now as a youthful brand; rather, it has been a trusted brand of the older generation.
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