One last question. All the acclaim, accolade & awards that have come to McCann in recent times, along with its clutch of new clients 
(Cadbury’s, Future Brands, Reliance, Reid & Taylor, to name a few) has been – according to industry watchers – due to the Prasoon factor. Is Brand Prasoon so big, seductive and overpowering that it totally overshadows Brand McCann? Moreover, has anybody heard of any hot shot creative guy in McCann beyond Prasoon Joshi? Isn’t this both unhealthy & dangerous? For once, the man gets reflective. “Tell me something. If Taare Zameen Par is collectively perceived as an Aamir Khan film, will it devalue its spirit, content, message or soul? The critical thing is that the job be done effectively, hai na?” Regarding the publicity thing, he puts it down to the “media” factor and believes it exists because of his high- profile designations in international ad events like Cannes, several awards at these global meets and of course close association with Bollywood. He considers this as an occupational hazard (something that other ad stars like Alyque Padamse & Piyush Pandey have also gone through), something that comes with the territory in these media-driven times.
“I may be the public face of McCann for reasons I just spelt out, but nothing could have been achieved had not my amazing team members in Mumbai, Delhi & Bangalore pitched in! They are a bunch of red-hot, kick-ass guys, dedicated and passionate. Together, we remain engaged in taking Brand McCann to another stratosphere,” says Prasoon as he signs off this nostalgic & introspective saga.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
(Cadbury’s, Future Brands, Reliance, Reid & Taylor, to name a few) has been – according to industry watchers – due to the Prasoon factor. Is Brand Prasoon so big, seductive and overpowering that it totally overshadows Brand McCann? Moreover, has anybody heard of any hot shot creative guy in McCann beyond Prasoon Joshi? Isn’t this both unhealthy & dangerous? For once, the man gets reflective. “Tell me something. If Taare Zameen Par is collectively perceived as an Aamir Khan film, will it devalue its spirit, content, message or soul? The critical thing is that the job be done effectively, hai na?” Regarding the publicity thing, he puts it down to the “media” factor and believes it exists because of his high- profile designations in international ad events like Cannes, several awards at these global meets and of course close association with Bollywood. He considers this as an occupational hazard (something that other ad stars like Alyque Padamse & Piyush Pandey have also gone through), something that comes with the territory in these media-driven times.“I may be the public face of McCann for reasons I just spelt out, but nothing could have been achieved had not my amazing team members in Mumbai, Delhi & Bangalore pitched in! They are a bunch of red-hot, kick-ass guys, dedicated and passionate. Together, we remain engaged in taking Brand McCann to another stratosphere,” says Prasoon as he signs off this nostalgic & introspective saga.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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