Wednesday, December 12, 2007

Retail and petroleum will drive the Mukesh Empire

Not that he is relying merely on retail to fuel growth. With Reliance Petroleum, Mukesh has demolished this myth about his relative weakness in the arcane area of finance. The new refinery at Jamnagar will be the cheapest green field refinery in the world and the second largest. The new refinery, along with the Godavari gas, promises to generate another Rs.500 billion in revenues every year, by 2010. The third prong of his growth strategy is the slew of SEZs that Mukesh is launching across the country. The SEZs will not merely take advantage of liberal tax breaks to generate huge amounts of cash flow. They will also be Mukesh’s way of controlling valuable real estate across the country in clusters that are close to urban agglomerations. Can Wal-Mart ever hope to match up to this? If things pan out as planned, Mukesh could well be controlling a global business empire that generates more than $70 billion in revenue every year. Can Anil match that?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, November 29, 2007

Gone in $500 mn!

Yahoo! shareholders cannot take it any longer and Terry Semel is forced to quit... Can Yahoo! now chart a better future?
Disgrace is his middle name today. But ‘poor’? Certainly not! Terry Samel, the man Yahoo! Shareholders now love to hate and also blame for all things wrong with the company (be it falling market share, attrition at higher management levels or plummeting share prices) has finally gone the way out, as the Yahoo! CEO position is taken up by Jerry Yang, one of the co-founders of the company. But like we said, he is hardly poorer, as he leaves the company after having made a cool $500 million plus via stock options! Stated Yang on the announcement, “It’s been a real honour to work with Terry over the last six years, and it is an emotional time for us at Yahoo!.”

For Complete IIPM Article, Click on IIPM Article


Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, November 26, 2007

DEFENCE:PARAMILITARY

Oh, those?
The ones who get the short end The poorer sister of India’s armed forces, the central police organsiations like BSF, CRPF, ITBP, SSB, CISF are just as hard-pressed and neglected. While they are increasingly being deployed to contain terrorist activities, often they find themselves lacking autonomy (as enjoyed by the army). Essentially, it has been the CRPF that has been paying the price with an average of 1,000 of its personnel losing lives every year in the fight against Naxalites and terrorists. Yet, the government has not been kind enough to give them the right kind of comfort to be battle ready. In the end, fragging and suicides are adding to the already high casualties.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More IIPM-Article:-
A tough Endeavour
Alarm bells
ICICI hai na!
Taking Taj to places...
Delhi to sip Starbucks first
A Fair and Handsome deal
Blackstone buys out Intelenet
Calling off the ‘Spice’y Idea!
HLL ‘Lever’ ages the power of Hindustan

Friday, November 23, 2007

Threat : China

We should do what?!? Hug China?
To consider China a friend can be no less than a bomb of a blunder

The aftermath of the Pokharan tests in 1998, when George Fernandes claimed that it wasn’t Pakistan but the threat from China that necessitated the nuclear test, created a major furore among the peaceniks and pseudo-intellectuals of this country. But the fact that most of the major powers of the world, including Russia, France and USA, let India off and eventually gave a whisper of a legitimacy through the nuclear deal (currently under negotiations) vindicates that what Fernandes claimed was not a slip of tongue. Even if we keep aside the humiliation that was showered on us by China in 1962 as a thing of the past, for the past two decades China has been consistently arming Pakistan with the most lethal nuclear and missile technology for obvious reasons. In addition to this, for years, China was unwilling to accept Sikkim as a part of India. And now, even after they have endorsed the same, their latest intransigence about Arunachal Pradesh is a mere continuation of their long term strategic goals.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More IIPM-Article:-
A tough Endeavour
Alarm bells
ICICI hai na!
Taking Taj to places...
Delhi to sip Starbucks first
A Fair and Handsome deal
Blackstone buys out Intelenet
Calling off the ‘Spice’y Idea!
HLL ‘Lever’ ages the power of Hindustan

The army’s fallen behind China
11/23/2007
Defence : Army Barmy army? Considered to be among the best in the world in terms of skills and professionalism,…
The Man of Steel gets his hands in Oil
11/21/2007
After becoming the country’s Steel baron, L. N. Mittal has set his eyes on oil. Taking an exception to the…
HLL ‘Lever’ ages the power of Hindustan
11/20/2007
In tune with its global identity, FMCG giant Hindustan Lever Ltd. (HLL) has finally re-christened itself as Hindustan Unilever Ltd.…
Delicious divorce!
11/19/2007
How can divorces be delicious? For starters, Cadbury Schweppes plans to bring in Cadbury plc as its new identity once…
Going going . . .gone?!
10/31/2007
Exasperated with greenhouse emissions beyond human control, scientists prescribe another 15 - 25 years before we face drastic shift s…

Wednesday, November 21, 2007

A tough Endeavour

Ford India has re-launched Endeavour in the premium SUV segment. The company is planning to reap the fast movers’ advantage in the nearly non existent lifestyle SUV segment in India with this new generation Endeavour. To be rolled out in three versions, the company plans to sell 2500 plus units of the ‘aggressively priced’ model. The automobile is an upgraded version of the old Endeavour and is priced in the range of Rs.14,72,000 and Rs.15,52,000. Ford India aims to grow at around 15-16% in the stagnant SUV segment. The company is also planning to launch the diesel variant of its mid-sized vehicle Fusion soon.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, November 20, 2007

Pharma revenues set to double by 2020!

As predicted by PricewaterhouseCoopers (PwC), by 2020 global pharmaceutical market would witness a sales doubling to the tune of $1.3 trillion. Reasons like ever increasing population, obesity and preventive treatments will attribute to this doubling of sales. Interestingly Brazil, China, India, Indonesia, Mexico, Russia and Turkey would hold one-fifth of these revenues. As per the report however ‘the current pharmaceutical industry business model is both economically unsustainable and operationally incapable of acting quickly enough to produce the types of innovative treatments demanded by global markets’. PwC proposed that to tap the potential markets, the industry should definitely undergo certain elementary changes in the manner it operates.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, November 07, 2007

Shifting Primate

Shrinking edens drive a wedge between man and his fellow primates
Precious and enduring lessons have come my way during my time spent with our close primate cousins. Whether Louis Leakey’s (the anthropologist Who supported the work of Goodall, Fossey and Galdikas) view that women make better primate watchers than men is discriminatory or true, his premise that women are less likely to incite aggression in male primates is particularly valid. An understanding of the vastly different ways in which non-human primates relate to men and women is necessary for developing a clear conception of primate behaviour.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, November 06, 2007

De-lighting naturally

Waste disposal assumes an increasingly important aspect in the battle to save the environment...
Earth Day This year was special . 1,000,000 Compact Fluorescent Light bulbs (CFL) were given away in the USA in a special Earth day promotion, in an effort to cut down on energy consumption and securing a saving of nearly 12 million dollars per year in electricity bills. In India too, West Delhi is reported to have at least 3,00 000 users of this energy saving long life lamp. There is a nationwide campaign promoting and encouraging the cost-effective and eco-friendly solution. Tragically, once again, we are leaping off and reaching for a solution offered by technology but without understanding its full implication and potential repercussions.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, November 01, 2007

Industrial waste: effluents of affluence

Posing a threat to the health of the world at large, these discarded solid or liquid substances possess carcinogenic compounds. Several chemical disasters of the likes of Union Carbide plant and IPCL’s gas cracker complex have caused severe, irreparable damage to the residents around them. Third World countries for their economic development have, at several instances, jeopardised the environment. At one such instance, Philippines signed an economic cooperation treaty with Japan even when it involved damaging its environment by making it the dumping ground for its industrial wastes.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, October 31, 2007

Amazon Gone!!

Ever thought of world temperatures rising 6-7 degrees! Well, it almost seems imminent, given the Amazons continuous depletion at the current rate. Encompassing 9 nations and accounting for more than half of earth’s remaining rainforests, situated in South America, the Amazons have a big say in the ecosystem of the entire planet, providing 1/5th of the world’s oxygen supply. Shockingly, it has been observed that between 1991 and 2000, an area twice the size of Portugal was cleared in the Amazon. In 2003 and 2004 alone, an area the size of Wales was cut down, all so that soy plantations can come up. Why soy? Soy exports to Uncle Sam’s country for manufacturers of ice cream, margarines, mayonnaise, and lipsticks bring in much revered US dollars. A classic case of ‘feeding the economy’ versus ‘conserving natural habitat’, the winner gets to decide our future!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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VIDEOCON
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GOOGLE
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HYUNDAI MOTORS
8/20/2007
Once upon a time, Maruti was the only rival for the sunshine car. Till Tata Motors came along... Here’s a…

Melting glaciers
Mercury
Slow and steady...
High potential real estate sector
Business Park
An avant-garde Architect’s AlcazarSuccessfully supplemented

Tuesday, October 30, 2007

Who says US is on the brink of a recession?...

... the author does, and so does every possible statistics related to the United States.
Lakshmi has been very good to shareholders in the last weeks. Defying any gravity, the US stocks – and behind them most other markets – hit new all time highs, late May. But the Dow Jones, currently flirting with the 13,500 mark – not to speak of the Sensex’ record run above 14,000 – faces a lot of hurdles on the way farther north. US economic indicators keep painting a bleak picture. The annual economic growth rate has now slowed down to a dismal 2.8% after expanding 4.4% a year earlier. A look at the key factors for the US economy shows no relief – with 70% of American GDP coming from consumers and falling incomes in 3 of the last 4 months, add to the worries of a housing market that is about to tip to the downside, exposing homeowners to the new horror word of 2007: negative equity or “my house is less worth than my mortgage.” All recent housing numbers have fallen back to recession levels, last seen years ago.

For Complete IIPM Article, Click on IIPM Article

Friday, October 26, 2007

Global Warming : Financial Impact

Guess what! Companies are now refusing to reveal environmental risks!

Environmental risks?!?!
Now that the climate change discussions iipmhave moved from controversial to conventional, and economists expect the world to lose a mammoth 2.6% in terms of GDP this year due to extreme weather events (in fact, the loss in regional GDP will be a killingly massive 6% for the developing and South Asian nations by 2100 – see B&E issue dated February 22, 2007), the question that surfaces is how deep, financially, will the cut be in the global corporate world? Digest this! The most famous and recent survey conducted on S&P 500 companies by US based Ceres, the leading coalition of environmentalists and institutional investors, found out that only a quarter of the respondents posses measurable emissions reduction targets and have decided specific time frames to accomplish the same.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read More Article:-
Melting glaciers
Mercury
Slow and steady...
High potential real estate sector
Business Park
An avant-garde Architect’s Alcazar
Successfully supplemented

Thursday, October 25, 2007

Anti-developed countries

However grudgingly one might accept, there is logic in this anti-developed countries debate, that while developed nations had their years of passionate romance philandering away natural resources and emitting as much gas as possible, it seems quite extraordinary for them to ask developing nations to invest in technologies that have the potential to decelerate economic growth. As per the latest data from the Energy Information Administration (for 2004), the US per capita emission is at 20.18 metric tonnes, which stands far ahead of UK’s 9.62, Germany’s 10.46, Japan’s 9.91 and France’s 6.71. Of course one of the so-called environment- friendly nations, Canada, comes pretty close to the US at 18.09. And you can well understand why countries like China with 2.9 and India at 1.09 feel shortchanged when accused of global warming!

For Complete IIPM Article, Click on IIPM Article

Wednesday, October 24, 2007

An avant-garde Architect’s Alcazar

Much like those shimmering rays of the sun that not only illuminate Earth, but also bestow bountiful energy for life to grow and prosper, the Hiranandani Group for over two decades has pioneered the art of caricaturing the dream home for millions. They have built up huge green townships that are a testimony to the Group’s continuous endeavour to engage in environmentally friendly practices. With the patience of a truck driver stuck on a mile-long jam on GT Road, we hiccupped through the busy Link Road, witnessing skylines, which were to say the least conspicuous by the vibrant greenery that surrounded them & by the architectural grandeur that has become the Group’s trademark.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, October 23, 2007

what’s ‘made in india’?

So while the world is shouting-out-loud about alternatives, what’s the state of affairs concerning the perils from conventional fuels in the Indian sub-continent? Oil companies in India have only just started giving their public image a shade of bright, beautiful, fluorescent green. ONGC CMD R. S. Sharma, at the ONGC analyst meeting stated on the issue, “We are moving towards integration of energy business... Talking about alternate sources of energy, we have wind power, clean coal opportunities. CBM (coal bed methane) & UCG (underground coal gasification) have added new dimension to our business.” ONGC is setting up a 50 MW wind energy plant in Gujarat for their own use, with investments of Rs.2.5 billion. Simultaneously, BPCL is also investing Rs.5 billion for a 100 MW plant in phases. IOCL too is making significant investments in bio-diesel, procuring it from UP farmers at Rs.25 per litre.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, October 22, 2007

Carban Coolers!

The so-called green fuels could control global warming, but what about shareholder wealth? Can they perform this delicate balancing act?

Lacking the punch to scare us Indians out of our skins iipmare terms like ‘pollution’, ‘greenhouse effect’ & ‘global warming’. Meanwhile, the developed world, alarmed by consequences of its actions, is groping for concrete, practicable solutions. Is it all in vain? Are alternative fuels nothing beyond political rhetoric & piece meal measures? B&E presents a green world view...

While flying over the US Postal Service’s processing headquarters located in West Sacramento, California, the dazzling aerial view gets your heart thumping... what else would you expect when you look a few miles below and the sun’s glare is reflected at our tiny chopper by an ultra-gargantuan 28,000 square feet of solar plates!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, October 18, 2007

Flower plucker!

Profit motive prevents Bush from caring for the Nature
For Bush, oil means profits & politics. His politics is to build finance capital & his profits are to buy political capital. And he just hates all impediments like environmental concerns, which come in between his profit-maximising march. Emboldened after defeating one of the top American environmentalists Al Gore at the hustings, Bush has been ruthless in pursuing his not-so-green policies with impunity, & sadly with aplomb. On the important issue of environment, the radicalism portrayed by the Bush led Republicans has been mind boggling. Be it the refusal to accede to the Kyoto Protocol or the refusal to obey any international treaty that would reduce American economic growth projections, Bush’s misadventures know no limits. Former Vice President Al Gore told B&E, “The unwillingness to solve the climate problem is not only the result of a lack of political will, but it has also been caused by the emergence of a new political environment, dangerously hostile to reason, knowledge and facts. In the long-term, this poses a threat to the very basis of American democracy.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, October 12, 2007

Black Dragon!

Genuine efforts are needed to save environment
China is racing against time. Not only to put in place its sports infrastructure before the 2008 Olympics, but also to spruce up its records on the human rights and environment protection front. With this in mind, the State Environmental Protection Administration (SEPA) recently blacklisted 11 major commercial pollutants that had dubiously emptied waste into Songhua River. The 11 companies were booked under the law of manufacturing wide ranging products from beer to dairy. Earlier this year, authorities levied a fine of $125,000 (the Chinese environmental laws stipulate a fine of up to one million yuan on industries found to cause severe water pollution) on the Jilin Petrochemical Company, when one of its subsidiaries had added large amounts of toxicants into Songhua river, jeopardizing the water safety in major cities along the river. In another bold move, the SEPA recently declared the 21 km.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, October 03, 2007

Tribal tribulations

Who takes the blame for this?
Tribals in India have been badly hurt rather than being helped by India’s pursuits of development. The suffering of almost 80 million tribals in India has increased with the increase in large industrial, mining and irrigation projects, leading to massive deforestation and displacement. The fast depletion of forests due to industrialisation and SEZs has affected the life of around 533 tribes.

The annual rate of depletion of vegetation is estimated to be around 1.5 sq. kms per year. The proliferation of stone quarries and stone crushers in India’s continuing quest to exploit its natural resources to the maximum has ensured that entire landscapes, erstwhile populated by various tribes, have regularly been converted into vast areas full of pits, where nothing can be produced and cultivated. Worse, the winds carrying stone dust from these machines, apart from causing cancer and other fatal lung diseases, pollutes the air, reduces the fertility of the soil and collectively gives rise to large-scale soil erosion, effectively hitting the tribals where it hurts the hardest. Who takes the blame for such tribal tribulations? It’s the butler, stupid! The government, of course!


For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, September 28, 2007

Inside the env‘iron’ment curtain

Chinese banks finance projects caring two hoots for environment
While Chinese banks have now literally got immune to the condemnation and slamming by global environment activists for financing environmentally perilous and conflict-ridden projects at home and outside the country, what may hurt them financially is that their poor environmental financing standards are now affecting their competitive advantage. A recent report published by the leading international NGO, Bank Track, reveals that only two out of top ten banks, China Development Bank (CDB) and Export and Import Bank of China (Chexim) have a semblance of transparency in environmental policies.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, September 26, 2007

Videocon in China Town!

Contributing to the surging bilateral trade between India and China would be the domestic consumer durable major, Videocon, which has inked a deal with China Council for Promotion of International Trade (CCPIT) for setting up a LCD manufacturing unit at Shenzen, China, The amount of investment required for the same is $1.5 billion. While 50% of the production would be for domestic consumption, the rest would be for exports. The technology for production of LCD would come from the company’s R&D centre in Japan in order to lessen production costs and bring it down to more competitive levels.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, September 24, 2007

Springtel’s age bother!

Sprint Nextel has decided to cough up $57 million as a settlement towards an age discrimination case. The case had been filed against the wireless company by its laid off workers. It stated Sprint Nextel had first shift ed all the employees above 40 years to certain positions, which were later scrapped in lieu of downsizing. As per the settlement, the company would pay the eleven lead plaintiff s an average of $155,000 each. The attorneys of the plaintiff s would get $19.4 million as fees and also $1.65 million as coverage expenses for settlement confirmation. The remaining $34.3 million would be divided between the remaining 1,686 plaintiff s.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, September 13, 2007

Microcosms miraculeux?

Structures that IIPMinspire and not just awe, geometries that evoke a sense of responsibility ,angles that display an optimistic face of the state of affairs. These buildings are more than just brick and mortar and detail yet another facet of human imagination, which when laden with a sense of responsibility, can create tangible magnificence. We present constructions, that have truly attempted at building a better tomorrow...

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, September 11, 2007

PLUNDERS even humans are not spared

Horrors from Howrah
The second-largest city of West Bengal, Howrah, which found a regular place on the silver screen for its beauty, is now diseased by the ever-increasing industrial pollution. The B&E team started its journey from Shibpur and South Howrah to check how pollution has reduced the serenity to shambles...

And today, the sight is worse than ugly and the smell simply unbearable! Launch & Steamer repairing & assembling centres, soda factory, scrap iron factories and store houses are aplenty. The sewerage line that is connected to the river shovels all the waste directly into the river Hooghly. A long time Howrah resident Ashok Das while pointing to a nearby factory, expresses his disgust and helplessness as, “Soda is boiled and even its loading & unloading, is done in the premises.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, September 10, 2007

Kareena plays the good citizen!

On the green carpet
Icons of the masses, with an unparalleled ambit of influence; here are some stars, who are truly putting in their bit to save the world...

Kareena plays the good
citizen!
Our very own Bebo too decided to play a role in this ‘save the world’ business and lead the way for a lot of fellow celebs, when in 2005 she signed an agreement with Citizen Watches to push its Eco- Drive collection. The batteries said to work on indoor and outdoor light throughout its lifetime comes with a 3-year warranty and Bebo’s very own approval. While a majority of the Indian stars are involved in varied causes, the plight of the planet seems to have escaped most, leaving Kareena Kapoor to become one of the few who are kick-starting the eco-friendly drive in India.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, September 07, 2007

ITC HOTELS

A spill over of too much diversification by ITC Group? Bingo!!!
From tobacco to grandeur, ITC is one company that has done the transition in style and their Welcom- Group hotels is a glaring example. Such is the brand power of ITC hotels that first, it was successful in getting the Starwood brand to India via a franchise agreement three decades ago and has recently entered into an exclusive tie-up with Starwood to being their premium brand, the ‘Luxury Collection’ to India. However, the brand ITC WelcomGroup has nevertheless slipped down in the 4Ps B&M rankings to occupy 99th rank (down by 21 mammoth points).

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, September 05, 2007

LEVI’S

Levi’tating to past glory? Or revving it up in the Indian market...
Yes, yes, we know, John Abraham is the first Asian model for Levi’s, and having Shah Rukh and Bipasha endorsing the brand only adds to its Indian charisma and appeal. But if we were to tell you that the Levi Strauss pair of jeans was created by a Bavarian with the same name in 1853, would you believe us? Well, whether you believe it or not, the US patent he received in 1873 for blue jeans has stood the test of time… well almost, let alone the drop in revenues recently despite a restructuring exercise.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, September 03, 2007

TITAN

The charm dimmed and even the titanic image of stars couldn’t fight the global stalwarts...
Churning over 7 million watches every year and having over 65 million customers, it was no big surprise that Titan finished sixth in the list of world’s largest watch manufacturers. Right from the time it overtook HMT, the then-well-established watch brand till today when it has entered the premium segment (by acquired license for brands like Tommy Hilfiger), Titan from the Tata stable has carved a niche for itself in India. Through its unique pricing strategy and sub-brands like Edge, Sonata, Nebula, Raga, FastTrack, et al, Titan has catered to almost every segment of the market. And the watch major has even successfully diversified into the jewellery and eye gear segments through Tanishq and Fast Track.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, August 31, 2007

ONIDA

The Devil’s back, a change in tagline and plans to move beyond just TV sets... and look who’s shining!
Here’s one brand that prays for the ‘Devil’ to work its magic! And after praying for long, mercies have started pouring-in... Known as ‘single product’ brand, Onida’s latest efforts and for the first time, has been to move ‘beyond TV sets’. Their communication now reads as “Nothing but the truth”. They also got the Devil back, which has worked wonders. Onida aims at constant innovation and invests a substantial 4-5% of annual revenues in R&D. At the same time, it spent a substantial Rs.8 crores on promotions during Soccer World Cup 2006.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, August 30, 2007

FORD

This one’s an I(K)onclastic brand. So, have you gone fida over this Detroit biggie yet?
It may be a world renowned brand, but it took the company a little while to arrive in India and even more time to make a mark. But Ford finally got it with the Ikon and Fiesta. Great launches, well thought out campaigns and AB junior have helped Ford climb up the brand ladder in the past year. With Ikon - the josh machine - a global brand was given an Indian feel for the first time, and the moment redefined auto marketing in India. After the initial stint, Ikon started losing charm but the subsequent entry of Fiesta into the Indian market changed Ford’s fortunes in India forever. Ford was again back in the limelight and this time with a greater bang.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, August 23, 2007

GODREJ

Godrej may not be called a brand savvy organisation, but its word-of-mouth popularity is tremendous
Godrej – this century-old brand is almost a household name in India. No surprises there, right? After all this brand has years of toil, integrity and quality delivery to its credit? What’s more, over the last year the brand has latched on to a new style, while carrying forward the same legacy. Godrej roped in Priety Zinta as brand ambassador to add chutzpah to its consumer appliances and portray itself as a contemporary and trendy brand against competitors like LG (that has junior Bachchan endorsing its products) and Whirlpool (with Devgans as ambassadors). What’s more, Godrej also acquired Keyline Brands (UK) and Rapidol (South Africa) over the last year, putting to rest any remaining speculation about the future brand equity of this swadeshi brand.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, August 22, 2007

NESCAFÉ

Discarding the popular Nescafé jingle was a bad idea, the taste continues to get you started...
Nothing wakes you up as NescafĂ© does – rightfully said and (as you’d agree) wholeheartedly accepted! NescafĂ©, one of NestlĂ© ’s internationally acclaimed beverage brands, catering to almost all segments of the market, has created an out of ordinary place in the minds of consumers globally and across the Indian sub-continent. Having sung its way to millions, NescafĂ© has established itself as a brand which is impossible to forget! Yes, its once popular jingle may have become scarce of late, but its India centric strategy remains intact. And to further stem its position in the face of growing competition, during early 2006, the coffee-maker introduced a new variant of its instant coffee mix – the NescafĂ© 3-in-1,which was lapped up by consumers as ‘the perfect cup of coffee – no matte what’.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, August 21, 2007

STAR NETWORK

Media mogul Rupert Murdoch and his Indian ambassadors have taken their job very sincerely!
Since the dawn of the 21st century, Rupert Murdoch’s Star has outshone other entertainment brands (including the once invincible Zee) in Indian media landscape. The network’s flagship brand Star Plus has reigned the General Entertainment Channel (GEC) category for over six years now, giving requisite push to its other channels viz. Star One, Star Movies, et al. Yet last year, has been a bit shaky for Star Network, with drowning audience interests in its K-serials (soaked in kitchen politics!) and the not-so great response to the third season of Kaun Banega Crorepati with SRK. Star also underwent an internal turmoil with exit of Peter Mukherjea and Sameer Nair from the Star Parivar. But, despite all odds, the brand has defended its leadership position with a market share of 41.7% in the GEC category. Yash Khanna of Star India, says: “For STAR Plus, the concentration Has been on category expansion. We will strive to carry this on with other initiatives like Star Voice of India.” Guess there’s no pushing this star off the horizon!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, August 20, 2007

INDIAN OIL CORPORATION

It’s the 18th largest oil company in the world with 8,952 kms of pipeline. Need we elaborate?
Talk about oil, and adjectives that come to mind are – slippery, yellow, dense, dirty. Famed and respected? Nah! But when the Incas called it ‘liquid gold’, they certainly, understood the power it could generate. And going by the fact that Indian Oil Corporation (IOC) garnered a blazing Rs.1.83 trillion as revenues during FY06 alone, the corporation seems to have understood why the Incas were known for their prosperity! The public sector behemoth, generates immediate trust in minds of Indians! A Fortune Global 500 powerhouse (ranked at an impeccable 153), IOC stands for ‘inspired India’, and all because it dared to get into brand differentiation of petroleum and oil. Today, it has gained tremendous brand equity, with its basket of super brands like Servo, Indane, and Xtral. “There are two aspects to our promotion, to promote brands which need support by way of ads and through brand building strategies...” an IOC official told 4Ps B&M. The approach, besides the run-of-the mill dealer incentives and on-field activities, involves agreements with other trusted brands like Citibank and Coca Cola, which further helps IOC leverage its brand image.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, August 17, 2007

JET AIRWAYS

Jet is always set to go, but this time it’s betting on flying really ‘lite’...
From the time it took its first flight in Indian skies, this airline was accepted with open arms by Indian public and since then there has been no looking back for Jet Airways. Constantly in the news, thanks to its controversial prolonged acquisition of Sahara Airlines, it is this pick-up that will mark the entry of premium flier Jet Airways into the highly popular low cost airlines segment. In another few months, Jet will re-brand the newly acquired Sahara Airlines into JetLite, the low cost arm of Jet Airways. Post the deal, the company has also decided to go all guns blaring into the international market. However, this strategy of going global on a large scale required a change in the corporate brand identity. “With our international expansion plans slated to begin this year we have been working with Landor and Associates of London on developing a new look and feel for our brand,” says VP, Marketing, Gaurang Shetty. The new look has been sealed now. Shetty adds that “This has been achieved by using a range of brighter, fresher colours, while retaining many of the previous elements of the brand iconography. It has tested very well, both in India and with the consumers in our key international markets.” All this and more, will enable this market leader to re-capture some of its dwindling market share.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, August 16, 2007

RELIANCE INDUSTRIES

Mukesh Ambani has his fingers in many pies, but presently they all taste yummy!
You can call him a ‘maverick’, for he strays too far away from conventional wisdom, but chances are that the larger-than-life Mukesh Ambani will simply ignore you, as he charts future successes for Reliance Industries. Be it his foray into the petrochemicals, exploration or organized retail, with every step Mukesh Ambani reiterates his ambition to dominate. “Our integrated and globally competitive portfolio continues to help RIL de-risk its business model and deliver superior operating performance,” avers the senior Ambani. Yet, market watchers have apprehensions regarding his bull run. Analyst Raj Gandhi of UTI warns: “The execution of these many projects might become a headache for Reliance in the long term.” Analysts may cry themselves hoarse, but with a record turnover of $25 billion for year ended March 31, 2007, Reliance Industries will be dictating the trends of the industry.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative