IIPM BEST PUBLICATION: April 2008

Tuesday, April 29, 2008

A new role for the legendary cricketer – Kapil Dev

Former India captain – and one of the gr

eatest cricket all-rounders that the world has ever seen – Kapil Dev is going to head the Executive Board of Zee’s Subhash Chandra-promoted Indian Cricket League (ICL). Former English Captain, Tony Greg, former Australian cricketer (and now commentator) Dean Jones and former Indian wicket-keeper and ex-chief selector, Kiran More, are going to be the other members of the ICL Board. Earlier, Subhash Chandra had remarked while announcing the formation of the ICL that: “It troubles me that the country with more than a billion cricket fans and a million cricket enthusiasts fairs so poorly at the international stage. A new approach must be taken for the sports to grow and prosper in the years ahead.” According to media reports, Kapil Dev is “delighted” to be a part of this League – particularly in this capacity – and he’s said that he would use his vast experience of many years to nurture young talent. “It’s a great pleasure to lead the Executive Board of the ICL, the first Professional League. I will try and utilize my experience of motivating and guiding players, both as a captain and as a coach, to take the young talent to the pinnacle of success,” he told the media.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Along came HBO!
BRAND : Real Twist
BRAND: Nokia
Don makes a ‘fair’ deal…
RCOM rings in the fabricating tone!!
The Noodle House comes to India
Re-cycle...
Cricket isn’t just cricket
Puravankara gets stuck in bad weather
Harry Potter strikes a million!

Friday, April 11, 2008

Sweet dreams!

Calypso of Kian Furnitures combines classic mahoga

ny with graceful lines, refined shapes and restrained ornamentation. The strong dark frames of the furniture styled in geometric patterns make the items seem stylish and chic. And by redefining leisure and comfort, they perfectly capture the aura of Caribbean lifestyle. The bed is accompanied by a bedside table, a tall five-drawer chest and a sliding door wardrobe dovetail with a crisp and clean finish. Calypso is tagged at Rs.1,30,000.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, April 10, 2008

Make yourself ‘sellable’ !

It doesn’t take a marketing guru or a business student to know and understand

the importance of selling, a skill that most of us begin developing from the moment we are born. Right from first selling our bright ideas to our parents, then later to our teachers, then our boss and finally to our customers. We’ve practiced the art of selling knowingly and sometimes even unknowingly. And we’ve learnt, that to grab someone’s attention, we’ve got to get them to hear us out and respond to us, for which we all need to master the art of ‘selling’ – irrespective of our distinct professions. That’s the core concept that You, Inc. revolves around. However, it steers clear from all the ho-hums of product selling theories and instead focuses on selling the most crucial product ever – You! Jointly authoured by marketing expert Harry Beckwith and motivational speaker Christine Clifford Beckwith, the husband-wife duo individually contribute to the book and compliment each other perfectly. While the collection of practical tips and anecdotes are proffered by Harry, thanks to nearly 30 years ofhis marketing experience, Christine chips in with the personal and humorous touches.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, April 09, 2008

Down with inflation!

We might have won the

war, but the battle still needs to be settled. After tightening the flow of money by successively hiking cost of borrowing, RBI appears to have won the war against inflation, but the central bank says there is no room for complacency, and gave the signal that there is no immediate relief in the near future. According to the latest available data, inflation for the week ending June 16, 2007, from a year earlier rose by 4.03%, as compared to 4.28% for the previous week, slowest ever pace in the last 14-months. RBI has hiked overnight rates nine times since October 2004 to curb the domestic demand. Commenting on the inflation numbers, Finance Minister P. Chidambaram said, “The central bank tightening the monetary policy and rupee appreciation had helped moderate inflation; more rate rises may not be needed if the trend continues.” The guidance of Finance Minister is definitely a good sign for borrowers, but is it enough for banks to lower lending rates? Perhaps the answer is no. As banks are still struggling to overcome the increased borrowing cost, especially the PSUs, which didn’t even get a chance to hike rates. As inflation closely moves to the level the Reserve Bank of India had targeted for the medium term, it should prompt the central bank not to resort to further tightening of its monetary stance. Still, we would say that, that is simply our wish; ...but if only wishes were really horses...!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, April 08, 2008

Footfalls or foolfalls?

Honestly speaking, there have been a

few profiteers in this great game. While the charm of seeing global brands got the masses in (walk into the Westgate mall in North Delhi, and you’ll see world-class brands like NEXT, Bossini etc), rather than investing a few thousands to purchase branded clothing goods or accessories, the crowds hit the restaurants and movie halls (wherever available) with a vengeance. B grade eateries and C grade movies started seeing full houses. But more honestly speaking, the last time a whole industry went globally bust was in the early part of this decade, when dot com companies depended on eye

balls under the presumption that with more people visiting their websites, more purchases would automatically happen. Billions of dollars were lost globally in the consequent massacre of dot com companies. And now, the ‘footfall’ theory of malls is starting to bear extremely dangerous resemblance to the ‘eyeball’ balderdash spun on us earlier. And now, according to Technopak, about 600 malls will be built in India by 2010 and out of that only 50% are expected to make profits – there is no need to guess the fate of the other half.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Thursday, April 03, 2008

Along came HBO!

"We are a brand, one that is synonymous to Hollywood and superior quality...”
Though not as publicised as the routine saas-bahu tussles on Hindi channels,

there has always been a quiet tussle in the English movie channel genre to get more eye-balls. It would not be completely incorrect to dub it as the two-horse race. Star Movies and HBO together corner almost 80% of the market share (according to TAM Media Research) leaving very li scope for other players like Zee Studio, Sony PIX and Hallmark. Though Star Movies leads this race, but since it was launched in the year 2000, HBO has proved to be a tough competitor to its innovative programming (including movies, documentaries and sitcoms). “In a market where we were a late entrant, in barely seven years of our launch, we have become one of the most preferred channels in the English movie genre. We started with a handful of viewers and advertisers, at present we reach 26-28 million homes and have more than 200 advertisers”, states Shruti Bajpai (Country Manager, South Asia, HBO) proudly.

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, April 02, 2008

BRAND : Real Twist

BASELINE : Aao twist karen
4Ps TAKE : Guess Dabur’s new Real T

wist is trying to introduce itself in a really twisted manner – but is it working with the consumers, we would like to ask? The ad uses the evergreen song ‘Aao twist karein’ from the hit Hindi film Bhoot Bangla, but the point is that there’s no use singing about ‘twisting’ if you don’t explain the rationale to the audience, which is exactly what happens in this ad. Dabur, which usually has its fingers on the pulse of its target audience, doesn’t even seem to know what the product proposition is. So instead of getting a sense of branding and what Dabur Twist is all about, we only get to hear the hit song – and nothing else. The focus is lost: isn’t it supposed to be a soft drink that Dabur is launching this season? So how come that’s not made clear? There is hardly any communication – except the song. To be fair, the visual is not bad either thanks to a lot of young, good-looking faces. But, hey, Dabur probably needs a new twist to its strategies!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, April 01, 2008

BRAND: Nokia

HEADLINE: It’s not one... entire city
BASELINE : Is this what computers have become?
AGENCY : Bates David Enterprise
4Ps TAKE : The Nokia NSeries is o

ut with the N95, and the Finland based mobile maker definitely knows how to strut its stuff! The visual comprises the palm of a hand with names of Indian cities. The headline boldly states: ‘It’s not one thing in your hand, it’s the entire city and you are left wondering how…’ The time to wonder is over as Nokia N95 has a fresh feature – its USP – the ‘Search Application’ (a kind of an enhanced version of GPS) that enables the user to locate what you want anywhere in a city, in any city across the globe. The body copy informs us about the slashed price, quoting the best price at Rs.32,39. With other features such as 5 Megapixel camera, 3.5G internet device with Wi-Fi and a digital media player – truly this one’s a loaded killer, in the palmof your hand!

For Complete I I P M Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative